Timelier or more timely series#

'Twitter is not a platform that lends itself to long attention spans, so once you get involved, you get immediate reactions and debates from just about anyone. He said CEOs should make it a point to keep off social-media platforms when discussing sensitive issues such as takeovers. The choice of platform is also very important when communicating with internal and external stakeholders, Nihar Chhaya, another leadership coach, said.

'People are looking for someone to tell them what is going on as it happens - that's what builds trust with people.' Choose your communication tools carefully 'Don't worry so much about it being the perfect communication but instead keeping it present,' Weldy added. She said the delayed response could have been because Agrawal was focused on finding the best way to convey his thoughts. 'Citing transparency weeks after the events have started isn't exactly transparent and instead can feel patronizing and constructed.'Īs Agrawal continues to manage the day-to-day operations and prepare for a takeover, he needs to be timelier and more frequent in his communication, Weldy said. 'He's practicing some delayed transparency, which, unfortunately, often misses the intended mark,' she said. Weldy said the timing of the tweets was what could be throwing people off. Agrawal's response came on a platform known for promoting hot takes nearly a month after the takeover announcement.

'You can see that he uses a lot of emotional language in the tweets, like when he talks about keeping the lights on,' she said.īut that inspiration might have come too late. That, she said, means that Agrawal tries to inspire employees and the public by rallying them to a cause. Weldy said Agrawal's tweets were also indicative of his leadership style, which she labeled the catalyst model. As a DEI practitioner, I like to see CEOs take accountability, and in his tweets, Agrawal is telling us he's accountable,' Morris told Insider. 'Agrawal's language demonstrates authenticity and vulnerability. But Agrawal's tweet does just that, she said. We're not sure if it's genuine, or emotional manipulation.' The tweets seem authentic, but they should have come out soonerĪccording to Simone Morris, a leadership coach and expert in diversity, equity, and inclusion, issues, it's difficult for CEOs to publicly acknowledge the weight of difficult decisions they have to make.

Timelier or more timely series#

'Because this was a one-off series of tweets, it could have rubbed some people the wrong way. 'The key to being a good leader is consistency in communication,' Laura Weldy, a leadership coach, told Insider. Insider spoke with three leadership coaches who analyzed Agrawal's tweets and what his next steps as a leader should be, especially since Musk tweeted that the deal was on hold. Some experts who analyzed Agrawal's tweet said that even though it seemed like he cared about the company, he could have communicated it in a better way. He added that while he expected the deal with Musk to go through, he was preparing for all scenarios. Tweeting about the deal marked a shift in strategy for Agrawal, who on Friday said in a thread he had been focusing on the company and making changes to leadership. Now, as with other controversies the platform often magnifies, the tweets continue to flow: Agrawal on Monday pushed back, via Twitter, against speculation that the social-media company allowed bots to remain on the platform to bolster the site's overall user base. Musk, characteristically, was anything but. The communicator-in-chief aspect to Agrawal's job is vexing - because how can the CEO of Twitter not tweet? Yet for weeks, while restive employees sounded off about the takeover proposal by the richest man, Agrawal stayed silent on the platform he runs. The lesson, experts told Insider, is you don't have to tweet, but if you're going to, don't wait. Tweets just last week from Twitter CEO Parag Agrawal, nearly a month after Elon Musk proposed a $44 billion takeover of the company, point to challenges leaders face when trying to communicate on a platform that rewards combativeness and lets millions of users pick apart every word. It's hard to be a CEO on Twitter, especially if you're the CEO of Twitter. Timeliness and frequency of communications matter, experts added.Agrawal's tweet seems to show he cares, but experts said he could have communicated in a better way.Tweeting about the Elon Musk deal marked a shift in strategy for Twitter CEO Parag Agrawal.